Apple’s Big Smart Home Bet Is Finally Here

October 15, 2026 · 45 min

In this episode of Power On, Mark Gurman is joined by Bloomberg’s Chris Welch and Vlad Savov to break down Apple’s long-awaited smart home launch. They share hands-on impressions of the new $299 HomeView, debate whether Apple can finally challenge Amazon and Google in the home, and explain why the new Apple TV 4K and HomePod mini may not be worth upgrading to. Plus, Mark reveals new details about Apple’s upcoming touchscreen MacBook Pro launch, including plans for a late-October event in Los Angeles, a potential November release date and what to expect from the OLED iPad mini.

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